Most Popular Social Media for Millennials 2020
TikTok usage has increased year over year among Gen Zers and Millennials.
Image: Shutterstock
TikTok, Instagram or YouTube? Which social network is currently the most-used by young Americans? A study looked at social media usage among Generation Z and Millennials, and how this usage has changed in 2021. The results of the two rankings might not exist what you expect...
Against all odds, YouTube leads the way among Gen Zers in the United states. In a report conducted past YPulse*, Gen Z usage of the video platform stood at 77%, more than for any other social network. Despite taking starting time place, Gen Z YouTube usage is downwardly slightly from its 2020 figure of 79%. Moreover, Generation Z remained fond to Instagram in 2021, with a usage rate of 67%, upwards from 62% in 2020. TikTok is the simply social network to show pregnant growth, with 64% of immature Americans using the Chinese platform, compared to 45% in 2020.
The study suggests that YouTube'due south popularity amongst Generation Z in the United States could exist downwards to its applied, useful nature. While young Americans study spending an average of four hours a day on social media, by their own estimations, they are not only using YouTube for amusement, but also to learn new things. The relative historic period of social networks like YouTube and Instagram and their influence among brands may also explain their positions in this ranking. Despite this, TikTok's growth remains much stronger, and even leads the Chinese giant to outstrip Snapchat.
This strong growth in usage is also seen in Generation Y—the Millennials. Nonetheless, while TikTok shows salubrious progression, the Chinese social network but comes seventh in this particular usage ranking, with 42% in 2021 compared to 30% in 2020. Facebook remains top of the list for Millennials, with usage at 75% in 2021 versus 76% in 2020 for Mark Zuckerberg'southward platform. It is followed by YouTube and Instagram, with little change twelvemonth over year.
Social media usage among Generation Z and Millennials in October 2021 compared to October 2020
Generation Z (% October 2021/October 2020)
one. YouTube: 77% in 2021 / 79% in 2020
two. Instagram: 67% in 2021 / 62% in 2020
3. TikTok: 64% in 2021 / 45% in 2020
4. Snapchat: threescore% in 2021 / 56% in 2020
5. Facebook: 42% in 2021 / 36% in 2020
6. Discord: 34% in 2021 / 33% in 2020
7. Twitter: 32% in 2021 / 33% in 2020
viii. Facebook Messenger: 31% in 2021 / 23% in 2020
9. Pinterest: 29% in 2021/ 29% in 2020
10. Fortnite: 25% in 2021 / xiii% in 2020
11. Reddit: 18% in 2021 / 18% in 2020
12. WhatsApp: 17% in 2021 / 11% in 2020
Millennials (% October 2021/October 2020)
one. Facebook: 75% in 2021 / 76% in 2020
2. YouTube: 72% in 2021 / 71% in 2020
3. Instagram: 58% in 2021 / 59% in 2020
4. Facebook Messenger: 62% in 2021 / 59% en 2020
5. Snapchat : 41% en 2021 / 42% in 2020
6. Twitter: 29% in 2021 / 36% in 2020
7. TikTok: 42% in 2021 / 30% in 2020
8. Pinterest: 23% in 2021 / 28% in 2020
nine. WhatsApp: sixteen% in 2021 / 25% in 2020
10. Reddit: 16% in 2021 / xviii% in 2020
xi. Discord: xv% in 2021 / 17% in 2020
12. Fortnite: 10% in 2021 / 7% in 2020
*According to a survey of 1,450 xiii-39 year olds in the U.s.a. and Canada, in Oct 2021.
Bank check out our stop of season subscription discounts with a Moneycontrol pro subscription absolutely free. Use code EOSO2021. Click here for details.
Post Your Annotate
0 Response to "Most Popular Social Media for Millennials 2020"
Post a Comment